Authority & Brand Building
It’s obvious that the technology behind search engines’ ability to determine and understand web entities is gradually leaning towards how real people will normally perceive things from a traditional marketing perspective.
The emphasis on E-A-T (expertise, authoritativeness, trustworthiness) from Google’s recently updated Quality Rating Guide shows that search engines are shifting towards brand-related metrics to identify sites/pages that deserve to be more visible in search results.
Online branding, or authority building, is quite similar to the traditional SEO practices that many of us have already been accustomed with.
Building a stronger brand presence online and improving a site’s search visibility both require two major processes: the things you implement on the site and the things you do outside of the site.
This is where several of the more advanced aspects of SEO can blend perfectly with online branding when implemented the right way. In this post, I’ll use some examples from my own experience to show you how.
Highlights of our Authority & Brand Building: